Demi Howell, recognized as the “Creative Genius” for her vast expertise in the beauty sector, owns Demi Howell & Co., a branding boutique that also operates as a style agency.
Demi provided business coaching and pioneered the creation of the Soft Boss community concept. She was also one of the first to develop her extensive range of cosmetic products under the brand name Demi Howell Beauty.
Demi has been awarded multiple times by industry-recognized Style Stars and won first place in “Is Your Salon a Star,” hosted by AmberMag/Mizani.
American Salon has acknowledged her better business practices and has named her one of its top 50. Demi and her exceptional work have attracted the interest of enterprises like Forbes, Womenpreneur, Geaux Queen, Glam Week, Cover Hollywood, ATL Wire, Medium, Bold Journey, Fashion GXD, Kivo Daily, Disrupt, New York Wire, US Reporter, Atlanta Wire, and many more.
Demi’s story began at a very young age. From the age of 13, Demi showed a great interest in styling, assisting as a shampoo assistant at a family beauty salon.
Her parents, who observed her innate talent and Demi’s passion for styling, made arrangements with her school so that Demi could pursue her academic studies while simultaneously receiving real-time training from the city’s top stylists.
From then on, Demi’s career began to bear its first fruits, finishing high school. Demi passed the Alabama State Board exam and acquired a professional Cosmetology license. The following year, she also received her Master Cosmetologist license.
“My clientele grew tremendously. My work was second to none, and I achieved success very quickly. At the height of my career, I saw 20 to 30 clients daily. It was surreal. You have to be there to experience it,” Demi shares.
This led her to purchase a former Taco Bell and design it to become the best salon in Huntsville, Al.
“The design was very intentional. I wanted my customers to feel like they just walked into a place where they could feel at home and with that upscale feel.” She explains.
Today, Demi runs a successful branding agency called Demi Howell & Co. This agency includes coaching programs such as The Style Suite, which helps clients improve their brand photos; Idea Incubator, which guides them to business-building with creative marketing strategies; and Reputation Rescue, which transforms stories into monetizable ideas.
In addition, Demi is known for using the WISER method, which helps her entrepreneurs find balance throughout the business process. She is also part of a community called Soft Boss, which supports women in balancing their feminine and masculine energy.
Lastly and most importantly, Demi Howell Beauty is a cosmetics brand founded by her to offer truly inclusive products, such as diverse skin tones and multiple cosmetic benefits. One of her most successful businesses is her custom kit, offering makeup essentials.
“My motivation for entering the Beauty Industry was the love for creating a work of art for each client. The gratification of seeing them smile at the end of each service as if a weight had been lifted off their shoulders due to my talent is special.” Demi explains.
The future looks bright for Demi’s success, as she will launch “Season of Shine,” one of her latest cosmetic product lines this year.
She is starting to produce a podcast for her Soft Boss community and is in the works of launching a YouTube series called The Innerview and Mother & Daughter’s Unfiltered. Additionally, Demi plans to write her very first book by 2025.
If you want to know more about Demi Howell, click here.